Context
Kitch, a startup specializing in software to facilitate restaurant delivery services, was acquired by Glovo, marking the start of a collaboration where both entities joined forces to promote our product/software.
I began working with the Glovo Team to delineate a unified digital marketing strategy between the two companies. Below, I present an example of a detailed landing page crafted to generate leads. This landing page was crucial as the Kitch product and brand were still relatively unknown in the market at that time.
Landing Page's Structure
Part 1 - Header
We created 2 headers to do a/b test.
- Option A: 2 CTA; the first one "Join for free" redirect to the form to get a free demo, and the other one goes to the prices at the bottom of the page
Below, We added the logo of our best clients/restaurants to bring credibility
- Option B: it has the form to create an account and subscribe to the service automatically for free. On the other hand, the CTA redirects to the prices at the bottom of the page
Part 2 - Product and Features
3 of the main features of the product, adding CTAs which go directly to the form.
Part 3 - success cases
Short testimonials of our best clients
Part 4 - Prices
Part 5 - Q&A
Part 6
Form to request a free demo
